Introduction

For this project, our team created a 2D animated video for Augusta Health, a healthcare provider committed to promoting mental health awareness. The video aimed to convey the message that it's okay to not be okay, encouraging viewers to seek help and support when needed.

Objectives

• Raise mental health awareness among the general public

• Normalize conversations around mental health and seeking help

• Showcase Augusta Health as a reliable source for mental health support and resources

Challenges

• Tight deadline and budget constraints, which limited resources and production time

• Creatively representing emotions "showering down" on the characters while maintaining a clear and impactful message

Strategy and Execution

• Developed a concise script that clearly communicated the overall message of mental health awareness

• Designed and storyboarded unique visual concepts to depict emotions "showering down" on characters, using a combination of symbols, colors, and animated transitions

• Collaborated closely with the client to ensure the video's message and visuals aligned with their brand and goals

• Utilized efficient animation techniques and software to meet the tight deadline without compromising quality

• Leveraged social media and online platforms for targeted distribution to maximize reach and engagement

Results

• The video received positive feedback from the client and viewers alike, with many praising its creativity and emotional impact

• Increased social media engagement and website traffic, demonstrating a heightened interest in Augusta Health's mental health resources and services

• Sparked important conversations around mental health and the importance of seeking help when needed

Key Takeaways and Lessons Learned

• Open communication and collaboration with the client were crucial to successfully conveying their message and meeting their goals

• Creative visual storytelling can effectively communicate complex emotions and ideas, even under tight budget and time constraints

• Targeted distribution strategies can help maximize reach and engagement for videos with an important social message

We are proud to have contributed to Augusta Health's mission to raise mental health awareness and hope that this case study serves as an inspiration for others looking to create impactful animated content on a tight budget and deadline.